I'm a student
Enroll now

Prepare to take your career to the next level and transform how companies attract, retain, and inspire talents!

 

In partnership with Unifatelos College, we bring you Brazil’s first Postgraduate Program in Employer Branding and Employee Experience, accredited by MEC. Invest in your specialization and become an expert in EB and EX.

WorkLoad:
360h
Duration:
12 meses
Format:
Online Hybrid
Learning Platform:
IPGS Education

Disciplinas

  • Introduction to Employer Branding and Employee Experience: from EVP building to Talent Journey
  • Research and planning in Employer Branding and Employee Experience
  • Recruitment Marketing and Candidate Journey
  • Employee Journey: engagement and talent retention
  • Internal Communication with a focus on Employer Branding and Employee Experience
  • Metrics and measuring results in Employer Branding and Employee Experience
  • ESG in Organizations
  • Career perspectives and the future of work
  • Organizational culture
  • The role of leadership in Employer Branding and Employee Experienc
  • Mental health in the workplace

Postgraduate benefits

  • Comprehensive knowledge: master the fundamentals and advanced strategies of Employer Branding and Employee Experience to create attractive work environments.
  • Elite networking: connect with experienced professionals, classmates, and industry experts, expanding your network and career opportunities.
  • Practical methods: apply your learning to real-world projects, consolidating concepts and gaining hands-on experience.
  • Access to exclusive material: gain access to exclusive resources, case studies, and tools to boost your success.

Cronograma de Masterclasses ao vivo

Construção de EVP e tendências em Employer Branding

Planejamento Tático em Employer Branding

Em definição

Programa de Influenciadores

Processos e KPIs em EB

Masterclass gravada com Adriana Abad (Comunica Mais Assessoria Estratégica) sobre Assessoria de Imprensa para Employer Branding

Masterclass gravada com Marcelo Gato (SAP) sobre Felicidade no Trabalho

QUERO ME INSCREVER

Instructors

Click to Learn more

ANGÉLICA MADALOSSO

ILoveMyJob

CAMILA VIEIRA MÜLLER

CaSulo

CAREN BRUM MORAIS

CÍNTIA RIZZO

Boehringer Ingelheim

LEANDRO PAULISTA

Vivo

EMÍLIA MAGNAN

Almaria

ALINE MOLINA

Natura

LEONARDO PIERETTE

NuBank

LUCIANA SÁLVARO

ILoveMyJob

MICHELE CAZAROTTO

ILoveMyJob

ISABELA LIMA CASTRO

Grupo Boticário

PRISCILLA BENCKE

NuBank

ANA DOURADO

PATRÍCIA BANDEIRA

ILoveMyJob

Exclusive Bonuses

  • Get the EB Expert book
  • Free access to the EB Plus platform during the course period
  • 25% discount on ILoveMyJob events
  • 25% OFF voucher for ILoveMyJob certifications
  • Access to the ILoveMyJob alumni community
Learn more

Alumni testimonials

Frequently asked questions (FAQ)

Will I receive a certificate?

Yes, all students who attend at least 75% of the classes will receive a certificate.

Yes, your certificate will indicate the title of Specialist in Employer Branding and Employee Experience, recognized by the MEC.

The postgraduate program is conducted online, blending recorded and live classes.

Yes, all live classes will be recorded and available for you to watch anytime and anywhere.

Yes, in each module, there is a final assessment in the form of a multiple-choice exam to ensure you meet the required standards to pass the course.

The final thesis (TCC) is optional. There is no difference in terms of obtaining the certificate, title, or course modules for those who choose not to complete the thesis. If you choose to do it, there is a fee of R$ 500.00 for guidance from the course coordinator and the thesis defense. The decision to complete the thesis is made in the final months of the course.

Yes, support and reading materials will be provided, but the presentations from each professor will not be shared.

You can check the investment values in the course syllabus. Download it here!

Courses

Online Hybrid

The post-graduation takes place online, combining recorded and live classes for interaction and networking.

Plataforma de ensino:

EAD

The recordings of the live masterclasses will be available on our learning platform, which also features in-depth video lessons based on leading theories and Employer Branding best practices.

ANGÉLICA MADALOSSO

Co-founder and CEO of ILoveMyJob

Public Relations professional with over 10 years of experience in Employer Branding, Internal Communication, and Organizational Culture. She has created and planned national and international projects for companies across various industries. Co-author of the book Employer Branding Expert (2023) and The Employee Experience (2020).

CAMILA VIEIRA MÜLLER

PhD Researcher – Strategic Postdoctoral Fellow at Atitus Educação | PhD Researcher at CaSuLo – Career Sustainability Studies Lab (PPGA/EA/UFRGS)

CÍNTIA RIZZO

Communications Manager at Boehringer Ingelheim

A skilled professional in Internal Communication, with experience at major companies such as Bimbo, Johnson & Johnson, and Kimberly-Clark.

LEANDRO PAULISTA

Employer Branding, Recruitment Marketing, and Innovation at Vivo

Business Administrator, passionate about Employer Branding and innovation. He has over 10 years of experience in People Management. He has led EB squads for EVP development, Recruitment Marketing planning, and Inbound Recruiting. Currently, he leads a team fully dedicated to strengthening Vivo’s employer brand and making it one of the most attractive in the country.

LEANDRO PAULISTA

Employer Branding, Recruitment Marketing e Inovação na Vivo

Administrador de empresas, apaixonado por Employer Branding e inovação. Atua há mais de 10 anos na área de Gestão de Pessoas. Liderou squads de EB para construção de EVP, planejamento de Recruitment Marketing e Inbound Recruiting. Hoje, lidera uma equipe 100% dedicada em fortalecer a marca empregadora da Vivo e torná-la uma das mais atrativas do país.

EMÍLIA DOS SANTOS MAGNAN

Master’s Degree in Social Psychology .
Consultant and Founder at Almaria | Mental Health | People Analytics | People Management.

ALINE MOLINA

Employer Branding | Diversity & Equity | Corporate Communications | Marketing Specialist | ESG

Former Latam Coordinator at Natura&Co, the parent company of Natura, Avon, and The Body Shop. A communications professional with a specialization in Strategic Marketing from USP and Digital Analytics from FGV. She has over 10 years of experience in branding, events, digital marketing, and internal communication at both national and global companies, including Avon, Solera Inc, Grupo Bio Ritmo, and Cia de Talentos. With more than 7 years dedicated to Employer Branding, Aline has led projects for companies such as Bradesco, Vale, iFood, Pepsico, Itaú, L’Oréal, BASF, BRK, Santander, Bayer, Dow, Bradesco Seguros, P&G, KPMG, and Alpargatas.

LEONARDO PIERETTE

Global Talent Brand Specialist at Nubank

A civil engineer passionate about talent attraction and management, diversity, and leadership. He has worked in People areas at companies such as Creditas, Mercado Livre, and Nubank.

LUCIANA SÁLVARO

Head of Internal Communication and Employer Branding at ILoveMyJob

Journalist graduated from UFPR, with postgraduate degrees in Business Planning and Management, from FAE Business School, and Digital Communication and Design, from ESPM. She has over 12 years of experience in Internal Communication, Employer Branding, Organizational Culture, Marketing, Content Production, and Press Relations.

MICHELE CAZAROTTO DELLA FLORA

Head of Corporate Solutions at ILoveMyJob

Graduated in Business Administration and holds a postgraduate degree in Human Resources Management. In 2006, she shifted her career towards Human Resources and, for 6 years, was an examiner for the Gaúcho Quality and Productivity Program (PGQP). Currently, she works in the Employer Branding field, contributing to the employer brand of major companies such as Sicredi, CCR, Empresas Randon, Grupo Panvel, and Vialaser.

ISABELA LIMA CASTRO

Employer Branding | Digital Marketing | Talent Attraction | Communication

PRISCILLA BENCKE

Founder of Qualidade Corporativa Smart Workplaces and NEUROARQ Academy | Bestselling Author of “Ambientes que Inspiram” | TEDx Speaker

Specialist in neuroscience and behavior, corporate and interior architecture. International quality consultant for offices (Quality Office Consultant/Germany), founder of Qualidade Corporativa®, and co-founder of the Brazilian Academy of Neuroscience and Architecture (NEUROARQ® Academy). Author of the bestseller “Ambientes que Inspiram”, published by Gente Publishing House. She is certified in Neuroscience for Architecture (NewSchool/USA), Mental Health in Organizations (Hospital Albert Einstein), and Positive Psychotherapy (Nucleus of Positive Psychology). A keynote speaker and consultant in Neuroscience and Architecture, she has been featured in numerous media outlets and is a TEDx Speaker.

ANA DOURADO

Employer Branding Strategy, Internal Communication, Diversity and Inclusion, Organizational Culture, Change Management, Engagement, and Reputation

Ana has worked at companies such as Brasilcap, Petrobras, Bracell, and iFood, and has provided services to brands like Vale, Tim, Lafarge, Schlumberger, and SC Johnson. Currently, she works as the Employer Branding and On-Offboarding Coordinator at Natura and teaches the Employee Journey course in the EB Expert program by ILoveMyJob.

PATRÍCIA BANDEIRA

Co-founder of ILoveMyJob and Educational Projects Coordinator at Cape

Administrator, with a Master’s degree in Psychology, and pursuing a PhD in People Management. She has over 10 years of experience in Education, Research, and Training leaders and teams for large Brazilian companies. She is a postgraduate professor and researcher at the International Career Observatory of UFRGS.