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Certification in

EB Expert

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The most comprehensive course on the market to deepen your knowledge in Employer Branding is back for its 13th edition.

 

With over 30 hours of content, you’ll exchange experiences with instructors and peers, explore national and international case studies, and get ready to build or boost the strategic management of your company’s employer brand.

Workload:
36h
Duration:
10 weeks
Format:
Flipped Classroom
Learning Platform:
Online (e-learning)

Courses modules

module 1

Employer Branding and EVP

module 2

Hands-on Employer Branding:

Talent acquisition

module 3

Hands-on Employer Branding:

Engagement and retention strategies

module 4

Hands-on Employer Branding:

Leadership
in EB

module 5

Hands on with ILoveMyJob

Live masterclass schedule

Building EVP and observing trends in Employer Branding

Tactical planning in Employer Branding

Tbd

Internal influencer program

Processes and KPIs in Employer Branding

Recorded Masterclass with Adriana Abad, from Comunica Mais Assessoria Estratégica

Press Relations for Employer Branding

Recorded Masterclass with Marcelo Gato, from SAP

on Happiness at Work

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Instructors

Click to know more

ANGÉLICA MADALOSSO

ILoveMyJob

TIAGO DOS SANTOS

Magazine Luioza

PATRÍCIA BANDEIRA

ILoveMyJob

LEANDRO PAULISTA

Vivo

BRUNA DE MARTINI

Matriz

ANA DOURADO

Natura

MICHELE CAZAROTTO

ILoveMyJob

LEONARDO PIERETTE

NuBank

MARCELO GATO

Sap

ADRIANA ABAD

Exclusive bonuses

I'm interested

Every month, you’ll receive exclusive material from ILoveMyJob with incredible content related to the world of EB, such as case studies, news, and market research, even after finishing your classes.

Upon completing the course, you will join the ILoveMyJob Alumni, a group that includes all participants from previous editions. It’s a guarantee of great networking and benchmarking with Employer Branding professionals from across the country.

Members of the ILoveMyJob Alumni network always receive special discounts and access to our courses and events.

Members of the ILoveMyJob Alumni network always receive special discounts and access to our courses and events.

During the course, you will have access to all the content of EB Plus, the largest online platform for Employer Branding cases in Brazil.

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Alumni testimonials
Anne Luci Flemming
Contabilizei

I wholeheartedly recommend the Employer Branding Expert course. I am still in love with the course and the incredible work ILoveMyJob is doing in the Employer Branding scene in Brazil!

Graziella Nunes
Positivo Tecnologia

It was amazing! I love every session. Such a great group sharing their experiences and showing that even the simplest initiative is a great start! Wonderful.

Frequently asked questions (FAQ)

How will I watch the course?

Once your enrollment is confirmed, you will receive an access link to our learning platform. After the classes begin, you will find all the course materials and recorded video lessons there. Every two weeks, on Tuesdays, we have a live masterclass with our instructors, which will be held via Zoom. The access link for the live class will be sent by email on the day of the masterclass.

All of our live classes will be recorded and made available later on our learning platform, so you can watch them at your convenience and as many times as you’d like!

Yes, all students who attend at least 75% of the classes will receive a certificate.

If you want to become a consultant on our team and participate in various special projects, simply enroll in the Employer Branding Expert course and take the “Hands-on” module. This module will give you a hands-on experience of 30 hours with us, allowing you to live the true practice of Employer Branding in your daily work. By completing the module, you’ll receive a 60-hour certificate and become eligible to act as a consultant on various ILoveMyJob projects on demand.

All classes will be available for 3 months after they are released.

Yes, we issue invoices for both CNPJ and CPF. If your company would like to purchase a course, simply contact us at contato@ilovemyjob.com.br.

We accept credit card payments in up to 12 installments, PIX, bank transfers, and boleto payments (Brazilian payment slip).

Yes, we offer 100% free technical support to all our students.

Some of our certifications include live masterclasses, delivered by experts in real time on scheduled dates and times. These sessions allow you to interact directly with the instructor and fellow participants, fostering rich exchanges and meaningful connections. After the live class, you’ll also have access to the recordings through our learning platform.

Just click here or on the button below, select the course you’d like to take, hit “Enroll”, and follow the steps to create your account and finalize your payment. You’ll receive a confirmation email once your registration is complete. Any questions, feel free to contact us at

contato@ilovemyjob.com.br

Não. O Na Prática é um módulo adicional, criado após identificarmos que alguns alunos seguiam com dificuldades para se colocar no mercado de Employer Branding. Para ajudá-los nessa jornada, decidimos abrir as portas das Soluções Corporativas da ILoveMyJob de maneira não remunerada.

No. The “Hands-on” module is an additional module, created after we identified that some students were having difficulties entering the Employer Branding market. To support them in this journey, we decided to offer access to ILoveMyJob’s Corporate Solutions in a non-paid capacity.

To participate in the “Hands-on” module, interested students must fill out a form that will be evaluated by ILoveMyJob’s legal team.

Students who work for companies or businesses that could be considered competitors will not be eligible for the module.

Courses

Flipped Classroom

Each certification module includes online masterclasses led by industry-recognized experts. These sessions offer rich interaction, allowing you to exchange experiences, ask questions, and strengthen your professional network.

Learning Platform

EAD

The recordings of the live masterclasses will be available on our learning platform, which also features in-depth video lessons based on leading theories and Employer Branding best practices.

ANGÉLICA MADALOSSO

Co-founder and CEO of ILoveMyJob

Public Relations professional with over 10 years of experience in Employer Branding, Internal Communication, and Organizational Culture. She has created and planned national and international projects for companies across various industries. Co-author of the book Employer Branding Expert (2023) and The Employee Experience (2020).

TIAGO AUGUSTO DOS SANTOS

Partner | Senior Manager of Internal Communication, Employer Branding, and Employee Experience at Magazine Luiza

Journalist, with a postgraduate degree in Public Relations, Communication Management, and Marketing, and 18 years of experience in Internal and Corporate Communication. He works across various platforms and is currently the Manager of Internal Communication, Employer Branding, and Employee Experience at Magazine Luiza (Magalu).

PATRÍCIA BANDEIRA

Co-founder of ILoveMyJob and Educational Projects Coordinator at Cape

Administrator, with a Master’s degree in Psychology, and pursuing a PhD in People Management. She has over 10 years of experience in Education, Research, and Training leaders and teams for large Brazilian companies. She is a postgraduate professor and researcher at the International Career Observatory of UFRGS.

LEANDRO PAULISTA

Employer Branding, Recruitment Marketing, and Innovation at Vivo

Business Administrator, passionate about Employer Branding and innovation. He has over 10 years of experience in People Management. He has led EB squads for EVP development, Recruitment Marketing planning, and Inbound Recruiting. Currently, he leads a team fully dedicated to strengthening Vivo’s employer brand and making it one of the most attractive in the country.

LEANDRO PAULISTA

Employer Branding, Recruitment Marketing e Inovação na Vivo

Administrador de empresas, apaixonado por Employer Branding e inovação. Atua há mais de 10 anos na área de Gestão de Pessoas. Liderou squads de EB para construção de EVP, planejamento de Recruitment Marketing e Inbound Recruiting. Hoje, lidera uma equipe 100% dedicada em fortalecer a marca empregadora da Vivo e torná-la uma das mais atrativas do país.

BRUNA DE MARTINI

Business Manager at Matriz

She holds a Master’s degree in Marketing from Queen Mary University of London. With over 20 years of experience in the market, she has worked in major advertising agencies and corporate marketing. Throughout her career, she has collaborated with companies such as WPP, Coca-Cola, Gerdau, Heineken, Oracle, Laureate University, SBM Offshore, Sicredi, and OLX.

ANA DOURADO

Employer Branding Strategy, Internal Communication, Diversity and Inclusion, Organizational Culture, Change Management, Engagement, and Reputation

Ana has worked at companies such as Brasilcap, Petrobras, Bracell, and iFood, and has provided services to brands like Vale, Tim, Lafarge, Schlumberger, and SC Johnson. Currently, she works as the Employer Branding and On-Offboarding Coordinator at Natura and teaches the Employee Journey course in the EB Expert program by ILoveMyJob.

MICHELE CAZAROTTO DELLA FLORA

Head of Corporate Solutions at ILoveMyJob

Graduated in Business Administration and holds a postgraduate degree in Human Resources Management. In 2006, she shifted her career towards Human Resources and, for 6 years, was an examiner for the Gaúcho Quality and Productivity Program (PGQP). Currently, she works in the Employer Branding field, contributing to the employer brand of major companies such as Sicredi, CCR, Empresas Randon, Grupo Panvel, and Vialaser.

LEONARDO PIERETTE

Global Talent Brand Specialist at Nubank

A civil engineer passionate about talent attraction and management, diversity, and leadership. He has worked in People areas at companies such as Creditas, Mercado Livre, and Nubank.

MARCELO GATO

Business Operations Specialist at SAP

Specialist and speaker on Workplace Happiness, trained in the Science of Happiness at Work program at the University of California, Berkeley (USA).

ADRIANA ABAD

Press Officer

Specialist in Communication Planning and Crisis Management at PUCRS, she has been working in corporate communication since 2008. With extensive expertise in press relations and brand reputation, she has over 10 years of experience at Santa Casa de Porto Alegre.