Employer Branding Expert
The complete guide to building a successful employer brand and the first Brazilian EB book translated for the world.
Essential for those who LOVES Employer Branding
Introducing the first book by ILoveMyJob, a must-have guide to help you enhance your company’s image as an employer brand.
In this book, you’ll explore new concepts and discover powerful strategies to attract, engage, and retain the best talent in the market.
All from the perspective of two leading experts: Angélica Madalosso and Patrícia Bandeira, founders of ILoveMyJob, Brazil’s largest Employer Branding hub.
Now also available in ENGLISH!
In order to bring this complete Employer Branding guide to the global market and show the potential of our country and our work to the world, we have launched the translated version.
This version features an exclusive foreword written by Ali Ayaz, Employer Brand Strategist & Founder at the Employer Brand Academy in the UK.
If you love learning about Employer Branding and, at the same time, want to practice and improve your English, this version is the right choice!
+Exclusive articless by leading professionals in the market
A psychologist with over 20 years of experience in the HR field, wrote the foreword for the Portuguese edition of the book.
Employer Brand Strategist & Founder at the Employer Brand Academy in the UK, wrote the foreword for the English edition of the book.
Employer Branding Specialist at Porto, writes about EVP as an employer brand strategy.
Tech leader of People & Culture and employer branding at Ilegra, writes about The Impact of EVP on Business.
CEO at Spark RH, writes about Inbound Recruiting: a transformative approach to attracting talent.
Managing Director at Pmweb, writes about For incredible people (and partnerships), there are no limits.
Global Talent Brand Specialist at Nubank, writes about Metrics in Employer Branding: why are they important?
Coordinator of employer branding and innovation at Vivo, writes about How to build a strategic and tactical Employer Branding plan.
Partner | Senior manager of internal communication, employer branding and employee experience at Magazine Luiza, writes about Fala Magalu: internal influencers program.
Irina Catta Preta, People Director at Raízen, Marilia Lazzeri, Culture and D&I Manager at Raízen, Isabela Lima S. Castro, Senior Employer Branding Analyst at Raízen and Isabella Rocha, Mid-level Employer Branding Analyst at Raízen, write about Activating Raízen’s Employer Brand positioning with an emphasis on digital touchpoints (Instagram, Website and News-CRM).
Alexandra Godoy, People Management Consultant at Sicredi, Juliane Penteado, Senior Institutional Communication Analyst at Sicredi, and Laura Sfoggia, Mid-level People Management Analyst at Sicredi, write about The Sicredi Employer Brand: a story written by and for incredible people.
Meet the authors
Angélica Madalosso
CEO e Co-Founder da ILoveMyJob
1st Vice President of the Brazilian Association of Employer Branding
Angélica has over 15 years of experience in Internal Communication, Endomarketing, and Employer Branding. She holds a degree in Public Relations and a postgraduate degree in Organizational Communication Planning and Digital Marketing. In 2020, she co-authored the book The Employee Experience. She is also a professor and speaker in the fields of Employer Branding and Internal Communication, and has led projects for major companies such as Sicredi, GOL, CCR, Empresas Randon, SBM Offshore, Kimberly-Clark, Renner, JBS, OLX, GRU Airport, Coca-Cola Femsa, the Stock Exchange, and Avon.
Patrícia Bandeira
Co-founder of ILoveMyJob and Corporate Planning & Education Consultant
Patrícia is a business administrator with a strong academic background and both national and international experience in corporate training and research in the areas of communication, leadership, culture, and change management. A guest lecturer in postgraduate programs, she holds a master’s degree in Psychology and is currently pursuing a PhD in People Management. She is a career specialist and recipient of the Academic Excellence Award from the Regional Administration Council of Rio Grande do Sul (RS). Patrícia has led numerous lectures, training sessions, and research projects for companies such as 3M, Burger King, Estácio, Kinghost, Midea Carrier, and Lojas Renner.